Clients & Cases

Wargame farmaceut

Hinfelaar PR organised a special session for all disciplines involved in a product introduction: a roleplaying Wargame. The goal was to let all participants experience expected and unexpected introduction scenarios from different perspectives. The participants were put in the roles of all relevant farma market players in three relevant scenarios. In each scenario, the players were able to deploy all thinkable actions and reactions to and with the other player groups. In this pressure cooker the scenarios developed real time and the results of each action and reaction became clear immediately. Live news flashes and paper headlines showed all participants how the actuality was perceived in publicity. In forum discussions after each scenario the player groups discussed each others actions and reactions. An extraordinary location, a suprise gig as warming up, excellent catering and the use of images, light and sound provided the fitting conditions. An extensive report brought the key lessons and conclusions.

Voorlichtingsbureau Brood

For the 7th edition of The National School Breakfast Hinfelaar PR was again responsible for all publicity. The communication was intended to spread and deepen the media attention. An appropriate press kit placed the event on the editorial agendas. A customized approach resulted in massive press publicity for the official start with skate champions Sven Kramer and Johann Olav Koss and Mayor Aboutaleb on top of the Rotterdam Euromast. Most of the big Dutch national RTV and print media covered this event. A Binnenhof Breakfast in the parliament press centre, with over 20 MP's and several schoolchildren, also underlined the importance of a good breakfast in the political capital of The Hague. This resulted in an overwhelming media coverage in print, online and on radio and TV, adding up to a total reach of almost 26 million.

Pfizer

Hinfelaar PR, together with Pfizer, initiated the Pfizer Press Prize in order to stimulate good editorial publications on important disease issues and thus raise public knowledge. Yearly the prize is awarded to the journalist that contributed the best in public information on a specific health issue. In 2008 this specific issue was diabetes, an underestimated chronic disease. Good editorial attention and public awareness can help fighting diabetes. A jury with prominent health and press professionals with an established reputation is committed to judge all publications thoroughly. Through the process, journalists are made more aware of the importance of good editorial coverage of disease issues.

Alzheimer Nederland

The campaign brought the importance of early recognition and treatment of dementia under public attention. All campaign components -website, self test, press materials, programme chapters, medical education- were regionally adapted in line with the regional healthcare infrastructure for dementia (see also www.herkendementie.nu)

Trimbos Instituut

Over 30% of adult ADD patients deal with addiction issues at some point in their lives. The Trimbos Instituut will research the background of this phenomenon and aims to bring to light what can be done about it. In order to do so, 14 addiction care centres in 10 EU countries will collaborately examine over 6.000 patients. At the International Investigators Meeting in fall 2008, where the research programme was kicked off, Hinfelaar PR set up a Communications, Key Messaging and Press Contacts workshop. And Hinfelaar PR brought life to a daily international weblog, that attracted hundreds of researchers and externals. Besides a manageable tool for explanation and motivation, this blog appeared to be a good means to balance opinions and take away prejudices concerning the subject.

Heelys

After its successful introduction in America, England and Japan, Heellys -a novelty in wheeled footwear- wanted to set foot in Holland. Hinfelaar PR supported the introduction PR-wise. Tailormade press information, a PR event with 'participating journalism' and regional as well as national press approach led to broad media coverage, varying from regional RTV and journals to national daily's, national RTV and relevant websites. 

ALK-Abelló

For a young target audience Hinfelaar PR developed a communications strategy to raise the awareness of pollen allergy and its treatment options. Together with several suppliers, Hinfelaar PR also co-ordinated the realisation of this media mix. A striking national outdoor campaign, an interactive website, an audio press release, magazine advertisement, a PR stunt and several ways of approaching the press led to a raise in awareness of allergy issues and treatment options. With a special design of ROI-models, Hinfelaar PR could point out the exact results.

Diabetesvereniging Nederland

In order to optimize patient information Hinfelaar PR developed a module for the Dutch Diabetic Foundation regional departments with which they can set up successful patient information meetings. A step by step manual guides the departments in composing a programme, finding effective and attractive ways to get messages across and generating media attention. Tangible examples and easy templates make it easy to get practical. With the toolkit, numerous patient meetings have been organised throughout the country. Following this success, the module will be set up for other areas of interest as well.

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